Retail and Channel Management
in B2C & B2B Sales & MarketingWhat you will learn?
Retail business models & strategies
How to manage & optimize distribution channels
Customer engagement & shopper psychology
Retail pricing, branding & merchandising techniques
Supply chain, inventory, and omnichannel marketing
Data-driven decision-making & retail analytics
About this course
About this Course
This Retail & Channel Management course is designed to provide learners with in-depth knowledge of retail strategies, channel management, consumer behavior, and supply chain operations. It covers key principles, emerging trends, and industry best practices, making it ideal for professionals seeking expertise in retail business growth and distribution strategies.
Course Overview
• Gain a deep understanding of retail operations, channel strategies, and customer engagement
• Learn from real-world case studies and industry insights
• Develop practical skills in retail branding, store management, and omnichannel marketing
• Understand supply chain logistics, trade marketing, and retail analytics
• Get hands-on experience through interactive exercises and expert guidance
Course Curriculum / Modules
1. Introduction to Retail & Channel Management
2. Consumer Behavior in Retail
3. Retail Branding & Positioning
4. Store Layout & Visual Merchandising
5. Retail Pricing Strategies
6. Customer Relationship Management (CRM) in Retail
7. Retail Supply Chain Management
8. Inventory & Stock Management
9. Retail Technology & Omnichannel Strategies
10. Retail Store Operations & Management
11. Understanding Distribution Channels
12. Retail Franchising & Expansion Strategies
13. Channel Partner Management
14. Trade Marketing & In-Store Promotions
15. Retail Analytics & Data-Driven Decision Making
16. Shopper Insights & Emerging Consumer Trends
17. E-commerce & Digital Transformation in Retail
18. Sustainability & Ethical Retailing
19. Future of Retail: AI, Automation & Innovations
20. Capstone Project – Developing a Retail & Channel Strategy
What You Will Learn
✔️ Retail business models & strategies
✔️ How to manage & optimize distribution channels
✔️ Customer engagement & shopper psychology
✔️ Retail pricing, branding & merchandising techniques
✔️ Supply chain, inventory, and omnichannel marketing
✔️ Data-driven decision-making & retail analytics
Learning Objectives
🎯 Build a solid foundation in retail & channel management
🎯 Understand best practices in store management & supply chain operations
🎯 Develop skills to drive sales & customer engagement
🎯 Learn to leverage technology for digital & omnichannel retailing
🎯 Create a comprehensive retail & channel strategy for business growth
Course Features & Benefits
✔ Self-paced online learning – Study anytime, anywhere
✔ Expert-led video lectures & reading materials
✔ Interactive exercises & case studies
✔ Quizzes & assessments to track progress
✔ Industry-relevant capstone project
✔ Certificate of Completion
Who This Course is For?
✅ Retail professionals & store managers
✅ Entrepreneurs & business owners
✅ Marketing & sales professionals
✅ MBA & business management students
✅ Anyone interested in retail business growth
Skills Covered
✔ Retail Strategy & Brand Management
✔ Store Operations & Merchandising
✔ Customer Relationship Management (CRM)
✔ Inventory & Supply Chain Management
✔ Digital Transformation & Omnichannel Retailing
✔ Trade Marketing & Channel Partner Management
✔ Retail Analytics & Decision Making
Special Benefits for Students Enrolling Now
🔥 Exclusive access to expert-led discussions
🔥 Practical case studies from leading retail brands
🔥 Hands-on assignments to apply knowledge in real-world scenarios
🔥 Industry-recognized certification
Exclusive Complimentary Benefit: One-on-One Expert Interaction
💡 Get personalized career guidance & mentorship from industry experts
💡 Receive feedback on your capstone project from professionals
💡 Opportunity to network with peers & industry leaders
Course Certificate Advantage
🏆 Industry-recognized Certificate of Completion
🏆 Boost your resume & LinkedIn profile
🏆 Gain credibility for retail & channel management roles
🏆 Enhance career prospects with top retail companies
Instructor Bio
👨🏫 Industry expert with 15+ years of experience in retail & channel management
👨🏫 Worked with leading retail brands & multinational companies
👨🏫 Expertise in omnichannel retailing, supply chain management & customer engagement
Books & References
📖 "Retail Management: A Strategic Approach" – Barry Berman & Joel Evans
📖 "Marketing Channels" – Bert Rosenbloom
📖 "Retailing Management" – Michael Levy & Barton Weitz
📖 "Omnichannel Retail: How to Build Winning Stores in a Digital World"
Top Indian Companies Hiring with These Certifications & Skillsets
🏢 Retail Giants: Reliance Retail, Tata Trent, Shoppers Stop, Future Group
🏢 E-commerce Leaders: Amazon, Flipkart, Myntra, Nykaa
🏢 FMCG & Consumer Goods: Hindustan Unilever, ITC, Nestlé, Coca-Cola
🏢 Luxury & Fashion Retail: Aditya Birla Fashion, Raymond, Titan
Suggested by top companies
Top companies suggest this course to their employees and staff.
Requirements
Basic Technology and Internet Access- A stable internet connection and the ability to use online learning platforms are essential. Students should be comfortable with navigating the course platform, accessing videos, downloading materials, and completing assessments.
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